Amend Order
Improving the checkout process leading to a £5.64 million increase in annual revenue.
- Responsive Web
- Native App
Tesco Marketplace
Tesco embarked on a new proposition called Tesco Marketplace to widen their products to cover household items partnering with well-known retailers.
This work stream is one of many work streams to improve the experience of amending an order that they had been placed previously.
Due to high drop off rates when customers are amending their grocery orders, this stream of work was to identify the problem and provide a solution for A/B testing. This was an important piece of work as a 1% uplift in the checkout amends journey conversion rate would see £5.64 million revenue increase annually.
What's the problem?
Key findings from the moderated user test.
Moderated user test
We identified the key issues that we would focus on from the moderated user test to give us the biggest impact to improve the conversion rate.
The approach
UX Flows
End to end wires
Ui components
