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DESIGNER

Senior UX/UI & Product

RESEARCH // DESIGN // PROTOTYPE // USER TEST

An advocate for end users, balancing user needs, business goals and evidence-based design to create simple, engaging and effective digital products and experiences.

B2B Account Portal

A self-serve account management portal for corporate customers, reducing complexity and labour intensity.

Amend Order

Improving the checkout amends journey for a conversion rate of £5.64 million revenue increase annually.

B2C Account Management

Redesigned account dashboard for a simpler, user-centric experience.

Ai Chat Bot

O2’s bold push to lead in AI-driven sales and personalised journeys.

Science Licence Portal

Replaced a regulator’s legacy system to a GOV.UK-compliant solution.

My Leave App

Fresh new leave management app for employees and managers.

Motivated and proficient Senior UX/UI Designer, Product Designer, Prototype/Interaction Developer and Creative Lead with over 20 years’ experience working with blue-chip companies in both corporate and public sectors, across agency and client-side roles.

Highly adaptable and versatile, I thrive in any business environment, quickly mastering new industries and challenges to deliver exceptional design solutions.

As a sole designer my expertise spans the full project lifecycle in both B2C and B2B contexts from liaising with stakeholders, product owners, and development teams to conducting research, user testing, and overseeing development through to successful project delivery and management.

Afzal Dhada