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DESIGNER

Senior UX & Product

RESEARCH // DESIGN // PROTOTYPE // USER TEST // UI

An advocate for end users, balancing business needs and embracing evidence-based, user-centered design to create engaging yet simple experiences.

Account Dashboard

A brave, bold, and user-centric redesign of the account management dashboard with a simplified experience.

Amend Order

Improving the checkout amends journey for a conversion rate of £5.64 million revenue increase annually.

Order Updates

A key piece of work aimed at keeping customers informed about their orders, reducing customer call centre calls.

Ai Chat Bot

A bold move by O2 to improve their artificial intelligence capability to be the leading AI for sales and enriched personalised journeys

Science Licence Portal

A regulator’s legacy technology needed replacing with a GOV.UK-compliant system whilst maintaining business continuity.

My Leave App

Fresh new leave management app for employees and managers.

Motivated and proficient senior UX/Product designer, Prototype/Interaction developer, UI and Creative lead with over 20 years experience in design, working for blue chip companies in the corporate and public sector via agency and client side.

As a sole designer my experience includes end to end full project cycle (within B2C and B2B) liaising with key stakeholders, product owners and development department; identifying project needs through to research, user testing, development, and management of my projects.

Afzal Dhada